---
title: "Adding an SEO Profile"
url: "https://knowledgebase.adzooma.com/en/article/adding-an-seo-profile"
language: "en"
last_updated: "2024-02-14T11:08:29.635Z"
---

# Adding an SEO Profile

Whether on the Home, Projects, or Profiles pages of your Adzooma account, clicking 'Add New' at the top right of the screen will give you the option to 'Add an SEO Profile';

![](https://cdn-assets.productfruits.com/e0163d58-a370-41ce-b59c-b5c978f7f1b8)

When selected, you will be asked to complete the following fields to 'Create an SEO Profile';

![](https://cdn-assets.productfruits.com/e8b28ab6-7233-4464-9572-87f89712b912)

-   Profile name  - We recommend using the website name to make it easy to locate 
-   Website URL - Include the http / https of the top-level URL of the website. I.e. https://www.adzooma.com  
    **NOTE -** the URL can only be used **ONCE** in an Adzooma account
-   Geographical Location - Optional, the primary geographical location for your SEO analysis
-   Competitor Website URL - Include the http / https of the top-level URL of a competitor website for SEO gap analysis

Confirm the creation of the Profile by selecting 'Add Profile'  
  
Next, the option to add your new Profile to either a new or existing [Project](https://knowledgebase.adzooma.com/en/article/what-is-a-project) will be presented; 

**NOTE -** The Profile can be later added to a Project, or moved to a different one when [Amending a Project](https://knowledgebase.adzooma.com/en/article/amending-a-project)

![](https://cdn-assets.productfruits.com/195c8c89-2279-4c62-9feb-07701f1826c0)  
  
**NEXT STEP -** Your [SEO Profile Dashboard](https://knowledgebase.adzooma.com/en/article/seo-profile-dashboard)  
  
**NOTE -** Monthly SEO Reports are free, for more frequent analysis visit the [billing page](https://app.adzooma.com/billing)