---
title: "Budget Tracking Guide"
url: "https://knowledgebase.adzooma.com/en/article/budget-tracking-feature-guide"
language: "en"
last_updated: "2025-09-17T10:36:07.306Z"
---

# Budget Tracking Guide

## **1\. What is Budget Tracking?**

Budget Tracking helps you stay in control of your monthly ad spend by monitoring pacing and performance directly in Adzooma.

Instead of juggling spreadsheets or manual calculations, you’ll see:

-   How much you’ve spent so far this month
-   Whether you’re on track, under, or over budget
-   A clear comparison of actual spend vs. your target

📌 Budgets are set at the **account (Profile) level**, not campaign level, and reset automatically each calendar month.

* * *

## **2\. Why Use Budget Tracking?**

Managing budgets across platforms can be stressful. Budget Tracking simplifies it with:

-   **Account-Level Tracking** – Monitor spend for each connected ad account (Google, Microsoft, Facebook).
-   **Daily Updates** – Fresh pacing data every 24 hours.
-   **Visual Dashboards** – Simple charts showing spend, pacing, and ROI (if revenue data is available).
-   **1-Month History** – Review last month’s budget vs. spend for benchmarking.
-   **Pacing Alerts** – Spot over- or underspending early and adjust campaigns in real time.

Whether you’re spending **£500 or £50,000 per month**, Budget Tracking gives you confidence that your ad spend is working as hard as it should.

* * *

## **3\. Profiles vs. Projects**

To use Budget Tracking, you’ll first need to connect your ad accounts to Adzooma. These are organised as **Profiles** and can also be grouped into **Projects**.

-   **Profile = one ad account**  
    Each Google Ads, Microsoft Ads, or Facebook Ads account you connect is a separate Profile.  
    👉 Example: 1 Google Ads account = 1 Profile.  
    👉 You can connect **unlimited Profiles**, making it easy to manage multiple brands or clients.  
     
-   **Project = a folder of Profiles**  
    Projects let you group multiple Profiles together in one place, giving you a **combined view of spend and pacing** across all accounts inside that Project.  
    👉 Example: A “Client A” Project might contain their Google Ads + Facebook Ads Profiles.  
    👉 Useful for agencies or anyone who needs oversight across several accounts at once.

Think of it this way: **Profiles are your building blocks, Projects are the folders that keep them organised.**

* * *

## **4\. Enabling Budget Tracking**

### **At Profile Level (individual ad accounts)**

1.  From the **Profiles Dashboard** (or within a Project), select your desired Paid Profile.
2.  On the Profile Dashboard, click **Settings** in the top navigation.
3.  Enter your **monthly budget amount** and click **Save**.

📌 Notes:

-   Budget currency matches the Profile’s currency at import and cannot be changed.
-   Budgets reset automatically each calendar month.

* * *

### **At Project Level (groups of accounts)**

1.  From the left-hand menu, select **Projects**.
2.  Choose your Project and open the **Settings** tab.
3.  Enter your **monthly budget amount** and click **Save**.

📌 Notes:

-   The Project budget is calculated as the **combined total** of all Profile budgets inside the Project.
-   You must have at least **one active Paid Profile with spend** in the Project to enable this feature.

* * *

## **5\. Viewing Budget Tracking Data**

1.  Navigate to the **Profile Dashboard** or **Project Dashboard**.
2.  Your **Budget Tracker widget** will display:  
    -   Total spend so far
    -   Cumulative spend vs. ideal pacing
    -   Whether you’re under, over, or on target

* * *

## **6\. Disabling Budget Tracking**

1.  Go to **Settings** in the Profile or Project where Budget Tracking is enabled.
2.  Toggle the **Budget** option off and click **Save**.

* * *

## **7\. Who Is Budget Tracking For?**

This feature is designed for:

-   **Agencies & PPC Managers** – Easily oversee multiple accounts.
-   **In-house Marketers** – Stay in control of spend without spreadsheets.
-   **Growth-Focused Businesses** – Keep ROI on track across platforms.

* * *

## **Key Takeaway**

Adzooma’s Budget Tracking is your **built-in pacing tool**. It shows you where your money is going, if you’re overspending or underspending, and how to adjust in real time - all without spreadsheets.

Set it once, monitor daily, and stay on track every month.