---
title: "Paid Profile - PPC Report"
url: "https://knowledgebase.adzooma.com/en/article/paid-profile-ppc-report"
language: "en"
last_updated: "2024-05-15T13:11:29.260Z"
---

# Paid Profile - PPC Report

Select your desired Paid Profile from either the main [Profiles Dashboard](https://knowledgebase.adzooma.com/en/article/profiles-dashboard) or the [Project](https://knowledgebase.adzooma.com/en/article/project-dashboard) to which the Profile has been added

After selecting your desired Paid Profile, on the Dashboard simply select the 'Performance Report' tab;

![](https://cdn-assets.productfruits.com/cdfbda8b-cd9f-4671-b833-9a4bb3cfa1da)

The Adzooma PPC Report is an in-depth and actionable performance overview, structured around improvement Opportunities 

Our personalized Performance Report analyses your accounts, campaigns, ads, and keywords to show you exactly how to get more clicks, cut wasted spend and increase your return on investment

Overall Performance Report score;

![](https://cdn-assets.productfruits.com/44d57abe-2da4-47ca-9aeb-f5190015aa1c)

  
The closer this score is to 100, the better optimized the ads account. Listed below the score are Recommendations that highlight parts of your account that are optimized well and parts that require work

**NOTE -** We also provide information on how the score has changed since the last Report was run. This is shown to the right of your score. Your run cycle can be found on the left side of your screen on any page within Adzooma

We recommend you read through each Recommendation to find out where you're doing well - and what needs your attention right now. They are prioritized with what we believe will have the highest impact first;

![](https://cdn-assets.productfruits.com/5b17f47b-896f-4748-a81b-e88ca84f3829)

 ![High Impact Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-impact-high.b12e3118.svg)

High Impact areas are the areas that need attention the most. They are either changes that will have the largest, most lasting impact on your performance and optimisation or they are issues prevalent across large areas 

![Mid Impact Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-impact-mid.4d5aba10.svg)

Mid Impact areas are next on the list for improvements after the High Impact areas. They are fixes that will give you a boost to performance or issues affecting a moderate area of your website. Try and improve them for better website optimization and improved performance.

![Low Impact Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-impact-low.fa29a830.svg)

Low Impact areas are generally doing well, but there's a little room for improvement! Maybe some minor configuration that we believe can be improved. Remember that your individual circumstance may prevent you from scoring exactly 100

![Completed Check Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-complete.89ecd353.svg)

Completed! Well done, this area is covered!   
  
We haven't got much more, if any, further advice in this area but keep checking back to ensure you're staying at 100% where possible.   
The score will reduce if something is changed to cause this

Each Recommendation has a progress bar. This is represented by the percentage ring in your recommendations;

![](https://cdn-assets.productfruits.com/ab98e4d6-d0ba-4984-bcd4-3197694a92a4)

This, in general, shows how frequently a potential issue is occurring on your account and how far you are down the path to resolving it.   
The closer to 100 the better but there may be individual circumstances in your account that prevent you from reaching the magical 100

**NOTE -** many of the Recommendations inside the Performance Report are linked to an Adzooma [Opportunity](https://knowledgebase.adzooma.com/en/article/paid-profile-opportunities)

**NOTE** - your Adzooma Report can be [custom branded](https://knowledgebase.adzooma.com/en/article/what-is-custom-branding) as part of our Silver / Gold subscription, upgrade [HERE](https://app.adzooma.com/billing)