---
title: "Web Metrics Profile Dashboard"
url: "https://knowledgebase.adzooma.com/en/article/web-metrics-profile-dashboard"
language: "en"
last_updated: "2024-05-15T13:11:48.025Z"
---

# Web Metrics Profile Dashboard

The Web Metrics Profile report will identify where loading times can be improved across your website. A faster loading website may lead to fewer potential customer abandoning, a better brand image and potentially more conversions

Select your desired Web Metrics Profile from either the main [**Profiles Dashboard**](https://knowledgebase.adzooma.com/en/article/profiles-dashboard) or the [**Project**](https://knowledgebase.adzooma.com/en/article/project-dashboard) to which the Profile has been added;

![](https://cdn-assets.productfruits.com/b0f0b27b-d72a-4ff9-a305-9ce40e0f0e4c)

First, the Web Metrics Profile Dashboard shows your current Profile score, measured out of 100. This score is determined by combining the results from all the areas detailed in the Report for both types of devices (Desktop and Mobile);  
 

![](https://cdn-assets.productfruits.com/0a6e5075-97f4-4489-b5bd-ab192c6a6dc4)

**NOTE -** We also provide information on how the average score has changed since the last Report was run. Your run cycle can be found on the left side of your screen on any page within Adzooma  
  
Monthly Web Metrics Reports are free, for more frequent analysis [**upgrade**](https://app.adzooma.com/billing) to a Silver or Gold subscription

Next is the Device (Desktop or Mobile) Success Performance;

![](https://cdn-assets.productfruits.com/82a21948-5341-4e56-a02c-ed953fc674bf)

Each Device has a score reflecting how the different areas of the Report are performing on your website and how close you are to resolving or optimizing it. The closer to 100 the better but there may be individual circumstances on your own website that prevent you from reaching the magical 100

Finally, each area analyzed in the report is rated to show what we believe will have the highest impact first;

![](https://cdn-assets.productfruits.com/101ac54c-1557-49fd-8098-f3285c726777)

 ![High Impact Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-impact-high.b12e3118.svg)

High Impact areas are the areas that need attention the most. They are either changes that will have the largest, most lasting impact on your performance and optimization or they are issues prevalent across large areas 

![Mid Impact Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-impact-mid.4d5aba10.svg)

Mid Impact areas are next on the list for improvements after the High Impact areas. They are fixes that will give you a boost to performance or issues affecting a moderate area of your website. Try and improve them for better website optimization and improved performance.

![Low Impact Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-impact-low.fa29a830.svg)

Low Impact areas are generally doing well, but there's a little room for improvement! Maybe some minor configuration that we believe can be improved. Remember that your individual circumstance may prevent you from scoring exactly 100%

![Completed Check Icon](https://demo-adzooma-next.vercel.app/_next/static/media/score-complete.89ecd353.svg)

Completed! Well done, this area is covered! 

  
We haven't got much more, if any, further advice in this area but keep checking back to ensure you're staying at 100% where possible.   
The score will reduce if something is changed to cause this

**NOTE -** Our Reports can be shared via PDF by clicking 'Download' at the top right of the Dashboard

**NOTE** - your Adzooma Report can be [custom branded](https://knowledgebase.adzooma.com/en/article/what-is-custom-branding) as part of our Silver / Gold subscription, upgrade [HERE](https://app.adzooma.com/billing)