Are changes made in the native platform (Google / Microsoft / Facebook) synced with my Adzooma account?

Yes, if you take action directly in the native platform, such as creating a campaign or adding keywords, these will be synced back to your Adzooma account automatically as soon as we can get the changes from the individual networks, this is usually instantly but each network has different 'tolerances' regarding their API updates ranging from 2-4 hours

Adzooma will also recognize when you’ve actioned one of our suggestions directly in the native platform and remove it from your Opportunities list automatically (you are able to view these 'invalid Opportunities' by selecting 'Opportunities History' within the Paid Ads Profile)