Project Scores

There are four Project Scores, to view these select 'Projects' from the main menu on the left side of the page;

On the Projects page, click the Project you wish to view;

The Project opens on the Dashboard tab;

• Your Latest Project Score is a snapshot of how successful your Project is performing across the connected marketing channels (Paid Accounts, SEO and Web Metrics Profiles)
  
  The Project Score uses a traffic light system and is made up of an analysis of all of the different Profiles added to a Project;
  
  RED -  Project score of less than 65
  AMBER - Project score between 65 and 75
  GREEN - Project score of 75 and above
   
• Paid Accounts Score - This score shows you the average optimization level of all Google, Microsoft, and Facebook Ad Profiles for driving traffic to your website, generating sales, and achieving your business objectives
   
• SEO Score - This score is a measure of the average optimization level of all your SEO Profiles. It assesses their likelihood of ranking for targeted search terms and compares their performance with similar websites in the SEO advertising arena
   
• Web Metrics - This score is a measure of the average optimization of the websites in terms of visibility, accessibility, and overall performance

NOTE - it is not necessary to add each type of Profile to a Project