What is the difference between 'Applying' and 'Acknowledging' an Opportunity?

Adzooma Opportunities are personalized recommendations that will improve your Paid Ads Campaigns. 
They are created by interpreting over 50 key advertising account metrics and are specific to your data, customers, business, and industry

What is an Opportunity?

When reviewing an Opportunity, there are three options to choose from;

• - Opportunities are suggestions, therefore if you do not agree with the advice for your circumstances, simply 'Ignore'
  NOTE - 'Ignore' means the Opportunity for that specific Campaign or ad group will not be suggested again for 30 days, it does not ignore that Opportunity type across all your Paid Ads Profiles
• - These Opportunities are educational guides that offer step-by-step instructions on how to make improvements in the native platform(s). Once you have read and followed the guides, simply click 'Acknowledge' to confirm the completion of the action
  
  NOTE - If acknowledged Opportunities are not acted upon, they will be suggested again in the next Opportunity generation for your account
• - Selecting 'Apply' pushes the suggested change in real time to your connected Paid Ads Profile