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Paid Profile - Opportunities

Adzooma Opportunities are personalized recommendations that will improve your campaigns. They are created by interpreting over 50 key advertising account metrics and are specific to your data, customers, business, and industry

NOTE - Opportunities are generated either monthly, weekly or daily, depending upon your subscription. For a more frequent generation, take a look at our packages

View available Opportunities by selecting your desired Paid Profile from either the main Profiles Dashboard or the Project to which the Profile has been added. Your run cycle can be found on the left side of your screen on any page within Adzooma

After selecting your desired Paid Profile, on the Dashboard simply select 'Opportunities' in the top navigation tab;

There are four Opportunity Categories;

Account Structure / Best Practice / Reduce Wasted Spend / Improve Performance

In the 'Queue' tab, expanding the arrow on the left of each Opportunity expands the detail as to why the suggestion has been made;

A popup will be presented with full details and any amendable options available within the Opportunity action (in the below example, which Campaigns to enable);


When reviewing an Opportunity, there are three options to choose from;

  • - Opportunities are suggestions, therefore if you do not agree with the advice for your circumstances, simply 'Ignore'
    NOTE - 'Ignore' means the Opportunity for that specific Campaign or ad group will not be suggested again for 30 days, it does not ignore that Opportunity type across all your Paid Ads Profiles
  • - These Opportunities are educational guides that offer step-by-step instructions on how to make improvements in the native platform(s). Once you have read and followed the guides, simply click 'Acknowledge' to confirm the completion of the action
    NOTE - If acknowledged Opportunities are not acted upon, they will be suggested again in the next Opportunity generation for your account
  • - Selecting 'Apply' pushes the suggested change in real time to your connected Paid Ads Profile

NOTE - The 'History' Tab in Opportunities displays a list of all previous Opportunities generated for this Paid Ads Profile, the date of their last status change and their final status;

 

An Opportunity status in the history is either;

  • Applied - Opportunity has been applied
  • Ignored - The Opportunity for that specific Campaign or ad group was ignored and will not be suggested again from that date for 30 days
  • Invalid - We have reviewed the current native account data and deemed the Opportunity no longer relevant
  • Expired - To ensure that Opportunities remain relevant, dependent on the type, each one is set to expire a certain number of days after generation (if not applied, ignored or invalidated in the meantime)

 

 

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