Full Adzooma Guide

Adzooma Master Guide

Welcome to Adzooma

Adzooma brings your paid media, SEO, and website performance together into one simple platform. Instead of juggling multiple dashboards or spreadsheets, you’ll see where you stand, what to fix, and how to improve - all in one place.

This guide starts with the Home Dashboard, your command centre, and then walks you through how to get set up and use Adzooma’s key features.

Home Dashboard

The Home page of your Adzooma account is the Account Dashboard. It gives you an at-a-glance overview of everything connected and quick access to manage your Projects and Profiles.

Here’s what you’ll see:

What to do next?
A checklist in the top-right with helpful, suggested actions. Not sure where to start? Work through these tasks step by step. Each one improves your account and nudges your marketing to the next level. Mark items complete as you go.
Overall Account Score
A single score that reflects how successful your marketing is across all connected channels.
- Includes Paid Ads, SEO, and Web Metrics Profiles.
- The higher the score, the stronger your overall marketing health.
- Use History (above the score) to see how it’s changed since your last reports.
Category Breakdown
Scores split by type: Paid Accounts, SEO, and Web Metrics. These show how optimised each area of your digital marketing is across your whole Adzooma account.
Projects & Profiles Table
A full list of everything you’ve connected, showing both Project and Profile scores.
- Use the Status column to quickly pin or edit Profiles and Projects.
- Click the three-dot menu to make fast changes.

👉 Think of the Home Dashboard as your mission control: it shows you exactly where you stand and guides you towards your next action.

Getting Started

To use Adzooma’s features, you’ll first need to connect your advertising accounts. This gives us secure, read-only access to your data so we can generate insights and recommendations.

Encrypted & secure – We use encrypted connections and never share your login details.
You stay in control – Adzooma will never make changes without your approval.
Disconnect anytime – You can remove access instantly from your account.

Step 1: Create a Project

A Project is like a folder that groups your Profiles (accounts). You can:

Group all accounts for one brand, campaign, client etc.
Keep related Profiles (Google + Meta + Microsoft Ads) together
Organise however makes sense for your business

Step 2: Add a Profile

A Profile is an individual account or property you want to analyse. Options include:

Paid Ads Profile – Connect Google Ads, Meta Ads, Microsoft Ads.
SEO Profile – Check your site’s visibility, keywords, speed, and backlinks.
Web Metrics Profile – Measure your website’s speed, usability, and technical performance.

👉 You can add unlimited Profiles, and assign them to Projects during setup (or later).

Using Adzooma’s Features

Performance Report (Paid Ads)

The Performance Report is the best place to start. We recommend you run this first to get a clear picture of how your ad accounts are performing before diving into optimisations.

Think of it as your PPC health check:

An overall score (closer to 100 = better)
A snapshot of strengths and weaknesses across your setup
Actionable recommendations, ordered by impact
Coverage of all major campaign types: Search, Display, Shopping, Video, Performance Max, Demand Gen, Local Services, Hotel, and more
Fair scoring - you’re only evaluated on formats you actually run
Dynamic prioritisation - the most impactful fixes appear first

Why it matters

Save time with a full analysis in minutes
Eliminate wasted spend with error detection
Improve Quality Score and lower CPCs
See exactly where to focus for ROI gains

What you’ll see

A Performance Score with trend tracking
Recommendations with progress bars so you can measure improvement
One-click fixes through Opportunities

Pro tip: On Silver & Gold plans, you can export reports with your own logo and brand colours for polished, client-ready PDFs. 👉 Upgrade here.

🔗 Read the full Performance Report Guide

Opportunities

The Opportunities engine is like having a consultant on call 24/7. It reviews your data daily and highlights changes that will move the needle most.

Opportunities help you:

Improve performance (e.g. add strong keywords, refresh weak ads)
Reduce wasted spend (pause non-converting terms, fix broken links)
Follow best practices (add extensions, strengthen headlines)
Tidy account structure (resolve keyword conflicts, fix setup gaps)

Each recommendation includes clear explanations and three choices:

Apply – one click, instantly updated in your ad account
Acknowledge – mark complete after fixing natively
Ignore – skip for now (will reappear in 30 days)

Your dashboard also tracks budget saved, time saved, and extra clicks/impressions generated - proof of ROI you can share with clients or stakeholders.

🔗 Read the full Opportunities Guide

Budget Tracking

Keeping control of ad spend is one of the biggest challenges for PPC managers. Budget Tracking makes it simple - no more spreadsheets or guesswork.

With Budget Tracking, you can:

See month-to-date spend at a glance
Know whether you’re on track, under, or overspending
Compare actual spend vs target with daily pacing updates
Access a 1-month history for benchmarking
Get alerts when you’re drifting off track

Budgets are set at the Profile level (one ad account) and can also be tracked at Project level (a group of accounts, e.g. all campaigns for one client).

👉 Whether you’re spending £500 or £50,000 per month, you’ll know exactly where you stand and where to adjust.

🔗 Read the full Budget Tracking Guide

Performance Report Branding

Polish matters. With Performance Report Branding, you can deliver reports under your own logo and colours - no “Adzooma” labels in sight.

Profile-level branding – apply one brand look across all reports for that ad account
Project-level branding – override Profile settings so each client/project can have unique branding
Exports in 1 click – branding applies when you download as PDF

Perfect for agencies, freelancers, or in-house marketers who want to deliver professional reports that reinforce trust.

👉 Available on Silver & Gold plans. Upgrade here

🔗 Read the full Performance Report Branding Guide

SEO Account Score

Your website’s SEO health matters just as much as your ad campaigns. The SEO Performance Report is a quick, jargon-free checkup with a clear score out of 100.

What you’ll see:

Keyword Analysis – where you rank, your top terms, and gaps vs competitors
Onsite SEO – technical improvements for titles, meta, redirects
Page Speed – device-level load times and fixes
Backlinks – quality and quantity of sites linking to you

Add a competitor to unlock Gap Analysis, showing exactly where you’re ahead or behind.

🔗 Read the full SEO Performance Report Guide

Web Metrics Report

A fast site = a better user experience and higher conversions. The Web Metrics Report analyses your website’s speed and usability on both desktop and mobile, producing a score out of 100.

What you’ll see:

Separate desktop and mobile scores
An average score showing your overall website health
Recommendations prioritised by High, Mid, or Low impact
Completed areas clearly marked so you know what’s already in good shape

Scoring ranges:

0–49 = Poor
50–89 = Needs Improvement
90–100 = Good (aim to consistently stay here)

👉 Reports can be exported and branded (Silver & Gold).

🔗 Read the full Web Metrics Report Guide

Final Takeaway

Adzooma isn’t just a dashboard - it’s a connected toolkit for performance marketers. Run your Performance Report first to get the lay of the land, then use Opportunities, Budget Tracking, SEO, Web Metrics, and Branding to optimise every corner of your digital marketing.

With clear scores, prioritised fixes, and client-ready exports, you’ll spend less time firefighting and more time growing results.