Automated Alerts Guide

1. What Are Automated Alerts?

Automated Alerts are proactive monitoring rules that notify you when meaningful performance changes occur in your Google Ads, Microsoft Advertising, or Meta Ads accounts.

Instead of manually checking dashboards, Alerts monitor your accounts continuously and flag when:

• Spend stops or spikes
• Traffic drops suddenly
• CPA increases
• Campaigns exhaust budgets early
• Conversions fall to zero

Alerts operate at account, campaign, and ad group level and can send notifications via email or Slack.

Monitoring runs automatically in the background - you do not need to keep Adzooma open for Alerts to work.

👉 Alerts are not enabled by default. You choose which templates or custom rules to activate based on what matters most to your business. 

2. How Automated Alerts Work

Automated Alerts monitor live advertising data against predefined conditions.

Each alert includes:

• A monitored metric (e.g. spend, impressions, CPA)
• A trigger condition (e.g. 50% decrease compared to last week)
• A monitoring frequency (daily, hourly, or more frequently depending on your plan)
• A notification method (email or Slack)

When the trigger condition is met, Adzooma automatically sends a notification.

Examples:

• An account spends 0 yesterday after spending the previous day
• A campaign spends over 90% of its daily budget before 6 PM
• CPA increases 30% over the last 7 days
• Impressions drop 50% compared to the same day last week

This ensures you’re alerted when something materially changes, rather than reacting to normal day-to-day fluctuations.

Alerts do not make changes to campaigns. They only notify you when conditions are met so you can decide how to respond.

3. Types of Alert Templates

Adzooma provides 30 pre-built alert templates designed around the most common and costly PPC risks.

These templates allow you to activate monitoring quickly without needing to configure complex rules.

Fundamental Account Safeguards

These alerts detect critical failures that can severely impact delivery:

• No Spend Yesterday
• No Impressions Yesterday
• No Clicks Yesterday
• No Conversions Yesterday
• Campaign or Ad Group with No Impressions

These typically indicate billing issues, paused campaigns, broken tracking, disapprovals, or restrictive targeting.

Negative Performance Shifts

These alerts detect significant declines compared to previous periods:

• Significant Daily Decrease in Impressions
• Significant Daily Decrease in Clicks
• Significant Daily Decrease in Conversions
• Significant Drop in CTR
• Significant Decrease in Cost (Last 7 Days)

These highlight delivery interruptions, declining engagement, or under-delivery against budget.

Positive Performance Spikes

Strong performance also warrants review and analysis.

• Significant Daily Increase in Impressions
• Significant Daily Increase in Clicks
• Significant Daily Increase in Conversions
• Significant Increase in Cost (Last 7 Days)

These alerts help identify scaling opportunities or investigate rising spend.

Efficiency & Cost Monitoring

These alerts focus on profitability and efficiency:

• Significant Increase or Decrease in CPC
• Significant Increase or Decrease in CPA
• Significant Increase in Spend (Last 7 Days)

These help protect ROI by flagging efficiency shifts early.

Campaign & Ad Group-Level Monitoring

For more granular oversight, alerts can monitor performance within your account structure:

• Campaign Budget Exhaustion (e.g. 90% spent before 6 PM)
• High-Spending Campaign with No Conversions
• High-Spending Ad Group with No Conversions
• Significant Drop in Campaign or Ad Group CTR
• Campaign or Ad Group Impression Share Below Threshold
• Significant CPA Increase at Campaign or Ad Group Level

These pinpoint exactly where optimisation is required inside larger accounts.

4. Creating and Managing Alerts

Alerts can be activated using pre-built templates or created as fully custom rules.

To create an alert:

1. Navigate to the Alerts section in the left-hand menu
2. Choose either a template or create a custom alert
3. Select the level (account, campaign, or ad group)
4. Choose the metric to monitor
5. Define the trigger condition
6. Select monitoring frequency
7. Choose your notification channel (email or Slack)
8. Save and activate

Templates provide immediate protection based on common performance risks.

Custom alerts allow you to define thresholds aligned to your internal KPIs or client SLAs.

5. Monitoring Frequency

Alerts can run at several monitoring intervals depending on your subscription plan:

• Once
• Daily
• Weekly
• Hourly
• Every 15 minutes

Higher-frequency monitoring is particularly useful for high-spend accounts, agency portfolios, or time-sensitive campaigns.

6. Timezone Settings

Alerts can be configured to run in your preferred timezone.

This ensures monitoring aligns with your account activity, reporting schedules, and business hours.

7. Alert History

Adzooma provides an Alert History view so you can see when alerts have run and when trigger conditions were met.

This provides full visibility into monitoring activity and helps you understand:

• When alerts were triggered
• Which conditions were met
• How frequently performance changes occur

Alert History can also be useful when reviewing account issues or diagnosing campaign performance changes.

8. Plan Limits

Alert availability varies by subscription:

Free Plan

• Activate up to 3 alerts
• Access to Free templates only
• Templates cannot be edited
• Custom alerts not available

This provides essential account protection against major delivery failures.

Silver Plan

• Activate up to 10 alerts
• Access to Free and Silver templates
• Editable templates
• Custom alerts available
• Monitoring frequency from hourly and above

This tier supports more structured performance monitoring.

Gold Plan

• Unlimited alerts
• Access to all templates
• Editable templates
• Full custom alert creation
• Monitoring frequency from every 15 minutes
   

This tier provides continuous oversight across larger or higher-spend accounts.

👉 Alerts must be manually enabled. They are not active by default.

9. Key Takeaway

Automated Alerts act as a proactive monitoring layer across your paid advertising accounts.

They help you:

✅ Catch account shutdown issues early
✅ Detect performance drops before they escalate
✅ Protect profitability by monitoring CPC and CPA
✅ Identify scaling opportunities
✅ Reduce reliance on manual dashboard checks

Instead of discovering issues in weekly reports, you’re notified when meaningful performance changes occur — giving you time to act before results are impacted.