Paid Profile - Opportunities History
Adzooma Opportunities are personalized recommendations that will improve your campaigns. They are created by interpreting over 50 key advertising account metrics and are specific to your data, customers, business, and industry
The 'History' Tab in Opportunities displays a list of all previous Opportunities generated for this Paid Ads Profile, the date of their last status change and their final status
After selecting your desired Paid Profile, on the Dashboard simply select 'Opportunities' in the top navigation
The 'History' tab will be displayed below;
An Opportunity status in the history is either;
- Applied - Opportunity has been applied
- Ignored - The Opportunity for that specific Campaign or ad group was ignored and will not be suggested again from that date for either 30 days or permanently (based on your choice)
- Invalid - We have reviewed the current native account data and deemed the Opportunity no longer relevant
- Expired - To ensure that Opportunities remain relevant, dependent on the type, each one is set to expire a certain number of days after generation (if not applied, ignored or invalidated in the meantime)